SAN MATEO, Calif.--(BUSINESS WIRE)--WageWorks, Inc. (NYSE: WAGE), a leader in administering Consumer-Directed Benefits, is unveiling the company’s updated brand, including a new corporate identity and public website. Following an intensive research and creative process, the new brand will appear across all customer platforms, and be featured in all advertising, social media, and other communications efforts.
“WageWorks offers people the opportunity to save money on critical expenses, like healthcare or their commute, and to take better care of their families,” says Britta Meyer, CMO at WageWorks. “The new brand gives WageWorks the ability to more effectively connect with employers and employees on how to best take advantage of these Consumer-Directed Benefits.”
The new brand demonstrates WageWorks’ continuing emphasis on the well being of its clients, their employees and families, which is at the core of everything the company does: Making people happy, healthy and more productive. The WageWorks website focuses on educating clients and their employees and families, making it easier to understand and take advantage of pre-tax savings, whether it’s through Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), Health Reimbursement Arrangements (HRAs), Commuter Benefit Services or other pre-tax accounts.
“Our new tag line, ‘Everyone Benefits,’ says it all,” says Joe Jackson, WageWorks CEO. “We are committed to working together with employers and their employees to help them succeed with Consumer-Directed Benefits, which provide valuable tax savings to employers and employees alike.”