Building Your Open Enrollment Campaign

Think of Open Enrollment as a marketing campaign. Your employees are like your “customers” and “prospects,” and your benefits programs are your “offers.”

Employees who have enrolled in your benefits programs are your current customers. You want to make sure you retain them. Employees who have yet to enroll in certain benefits programs are your prospects. You want to convince them to try out your offers. You want to grow your overall customer base by promoting new offers to new prospects. These are the ways to get a good return on your organization’s benefits investment.

Here’s a step-by-step guide to help you build a successful Open Enrollment campaign.